Citibeats raises a bridge round of €2M from international investors to scale their social data platform in LATAM and the US
Citibeats is proud to announce the closing of €2 million ($2,376,960.00) investment from international investors.
Understand how Society Changes in Real Time
Citibeats’ platform allows our clients to detect changes in society earlier than any other traditional survey method or the media. “Changes” can be interpreted as potential risks, but also as opportunities for governments, authorities, and also private companies to act with a positive social impact.
Our technology detects and analyzes complex and constantly evolving narratives about multifaceted topics. The complexity of the narratives monitored is determined by the sheer amount of data collected and, at the same time, by the analysis of multifaceted topics that involve a whole world of related subtopics and citizens’ opinions, feelings, and ideas.
What makes AI ethical?
Citibeats offers its customers a unique ethical approach. As we used to say, behind every data, there are people. And precisely these personalized data are our focus. We specialize in data representativity to measure underrepresented demographics, bias reduction, and noise reduction. We respect the privacy and interpret collective, not individual data for ethical purposes only with a positive social impact. Contrary to social media monitors or brand monitors, our technology is designed to understand society with a strong focus on societal trends and emerging risks. Our goal is to help decision-makers make the right choice not only from a financial point of view but also and especially from a human standpoint.
Predicting the present to shape the future
During the last three years, Citibeats has informed over $1 billion in social risk mitigation decisions, both in the public and private sectors, being able to detect early warning signs in social fast-changing environments. CivicLytics (the citizens’ Observatory for Latin America and the Caribbean created in collaboration with IDB) and the EARS project (the World Health Organization’s social listening platform to show real-time information about how people are talking about COVID-19 online to better manage the evolution of the infodemic and the pandemic) are just two of the company’s most impactful use cases.
Citibeats is proud to collaborate with global entities like IDB and WHO to address social issues and epochal changes as the biggest pandemic of our lives. Both projects are great examples of how Citibeats’ technology can help governments and organizations understand citizens’ perceptions and concerns to improve their public policies and projects by including people’s needs in their decision-making process.